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  • Amazon Saheli: Accelerate your ecommerce journey – Deadline July 19, 2024

    Posted by Cathy DSouza on July 6, 2024 at 3:38 am

    Amazon Saheli: Accelerate your ecommerce journey with Amazon India

    Amazon Saheli initiative was introduced in 2017, as a step for empowering women entrepreneurs. It aligns with Amazon India’s commitment to fostering entrepreneurship, promoting gender equality, and driving economic growth for women-led businesses. Amazon Saheli X Startup India Programme extends a high-impact learning program designed to transform journeys of selected women entrepreneurs from zero to one. The selected entrepreneurs will go through capacity building sessions, get access to growth insights and curated resources, mentorship and networking opportunities.

    They will get gateway to industry experts imparting practical expertise in marketing, supply chain, funding, technology, and procurement to create value strategies; access to vast customer base and industry insights for participating sellers.

    Program Details


    1. Businesses having at least one (or more) Women Founder/ Co-founders

    2. Own a business that operates in the consumer goods segment
    3. Have a Trademark or have applied for Trademark in India for your business
    4. Have a unique product proposition
    5. Have a scalable supply chain to support business expansion and demand


    Fiscal Incentives

    1. Amazon Referral fee @ 12% or lower depending on product category.

    2. Imaging and Cataloguing Support: Professional product photoshoot and product listing support to get your account live at no additional cost.

    Non-Fiscal Incentives

    1. Launch Support: Get support from an On-boarding Associate to accelerate your account setup & start selling on Amazon.

    2. Personalized Training for a Quick Start: Training support on how to Sell on Amazon to kickstart the business

    3. Account Management Support: Our dedicated Account Manager will guide you in your online journey at no additional cost.

    4. Marketing & Visibility: Your product(s) will be included in a placement on the Amazon Saheli home page, campaigns and social media pages.

    5. High Value Business Advisory: Optimize your business strategy with inputs on events, portfolio management and more.

    Special Incentives

    1. Online session and 1-1 mentorship from industry experts, Amazon leaders and seasoned sellers on Amazon.in

    2. Networking opportunities

    3. Opportunity to present your business to VCs.

    Procedure Post Submission

    The programme will follow an open call for application to discover and scout for promising women entrepeneurs. This will be followed by a robust screening/ shortlisting phase which will include telephonic interviews, mock pitches by the selected applicants. The panel for the interviews will be constituted of senior representatives from the climate entrepreneurial ecosystem. The final cohort will include 20 women enterprises.

    Contact the Host


    PERSON IN CHARGE: Dipika Sharma

    DESIGNATION: Manager- Karigar and Saheli

    SUPPORT EMAIL ID: amazonsaheli@amazon.com


    Cathy DSouza replied 1 week, 6 days ago 1 Member · 0 Replies
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